Naming, Branding & Environmental Design As a life-time chocolate lover, the opening of a Parisian style chocolate store in Dublin was a mouthwatering concept. The proposition was chocolate of distinction married with avant-garde flavours along with specialist complimentary products. The name, Cocoa Atelier, was created to reflect the offering of quality and creativity. A premium, boutique like brand was developed to reflect the Parisian specialist store. A colour palette was curated to work with the flavour parings and cocoa sources. The brand is minimal in its application, to allow the true hero, the product to shine.