Defence Aviation Repair Agency


Branding, Signage & Wayfinding
An anonymous, high security MoD site with little personality, the brief was to create a brand which would instil a sense of pride and purpose for those that worked here, along with the introduction of a way-finding system for select visitors. People worked in specific teams, so each product became it's own brand. Each key building was used as canvas, with oversized, heroic signage applied to it using graphic illustrations. Colours that worked with the existing architecture, were carefully introduced for each product to create a sense of vibrancy and visibility, filtering all they way down to the way-finding. A clear journey was visible, from arriving on site right the way through the work flow, which resulted in a boost in productivity and morale.