Naming, Branding, Digital & Environmental Design Fruitful Market is a new grocery and eatery in Toronto that partners with select local, organic farms. It is the first such store in Toronto that focuses on nutrient dense produce, the ultimate in tasty, fresh fruit and vegetables. The logo taps into this abundance and is distinct and highly visible, now iconic with the store.
Traditional botanical illustrations are treated with a twist, and work across various touch points, changing with the seasons, a mirror of what is happening in store. The space is a marriage of vintage and urban industrial, with bespoke furniture and display systems made by a local metalsmith. This taps into the mood, capturing the ethos of 'farm fresh food' in the neighbourhood.