Naming, Branding & Environmental Design Lala Poutine is Ireland' first dedicated poutinery, appearing at festivals, food markets and private parties. Inspiration for the name was taken from the notion of 'lala land' and 'going la la', evoking the festival spirit. There is also a nice nod to the whimsical 'oh la la', given the founder is french. This brand needed to be fun, whilst also reflecting that only the finest ingredients are used. To highlight their importance, graphic abstract shapes were drawn to represent them. These are paired with language capturing the sentiment of the brand, conveying a memorable tone of voice. These assets, in various combinations are used across all collateral to create a distinct brand, that you don't and and won't want to miss.