© avoca banner.jpg



Art Direction & Design
Avoca, the eclectic Irish lifestyle store, wanted to give overseas buyers a holistic overview of their brand and an insight into each of their stores. Visually these stores are incredible, chaotic at a first glance, but delve deeper and you'll find they have been carefully curated, within an inch of their life. A three day photo shoot took place, capturing Avoca's broad offering – the design studio, the original hand-weavers, the stores, foodhalls, cafes and gardens. These images were then translated into a printed piece, with images juxtaposed to capture the individuality and owners' sense of whimsical that has come to be the fabric of the Avoca we know and love.