Branding The Gunmakers' Company Charitable Trust (GCCT) was established in 2003 to ensure the safety of firearms and to promote the craft and technology of gun making. This includes aspects such as the hand engraving of pistols. A single letter logo was designed, the extra 'ear' in the loop of the 'g' references the trigger of a gun. The logo works at a large size, with the lengthy name, smaller beside it. The logo reflects the tradition and craft that the trust protects and promotes.